Stuart Hall
Stuart Hall: was a Jamaican-born cultural theorist , political activist and sociologist who lived and worked in the United Kingdom from 1951. Hall, along with Richard Hoggart and Raymond Williams , was one of the founding figures of the school of thought that is now known as British Cultural Studies or The Birmingham School of Cultural Studies . Studied at Oxford university, he's very privileged because it framed his thinking. He worked on re-framing "Britishness" and talked about how audiences interpreted class, religion and race in mainstream media. the"other". Three different types of reading: Reception theory - focuses on the conditions in which audiences read media texts. encoding - meaning put in decoding -meaning taken out polysemic - having more than one meaning,/multiple three types of meanings:dominant, negotiable & oppositional Dominant reading-clo...
A good idea, and you've now thought more closely about how to use a range of platforms. YOu could still be clearer about the specifics of the advertising as this is quite vague. Vanessa
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