Persuasive Techniques
A Level Media~ Persuasive techniques
Task 1:
What persuasive techniques?
a method deliberately used to create an emotional impact or response from the audience.
Pathos: an appeal to emotion.
Advertisements that use Pathos will attempt to evoke emotional responses in the consumers. Oftenly, it is a positive emotion such as happiness: an image of people enjoying themselves while drinking consuming or wearing a product. Other times, advertisers will use negative emotions such as pain: a person having physical issues after buying the “wrong” mattress. Pathos can also include emotions such as fear and guilt: images of a homeless family or a starving child persuade you to send money.
Logos: an appeal to logic or reason.
An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. The logos of an advertisement will be the "straight facts" about the product: One glass of Florida orange juice contains 75% of your daily Vitamin C needs.
Ethos: an appeal to credibility or character.
An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, it persuades people to buy the product. Ethos often involves statistics from reliable experts, such as nine out of ten pet owners agree that Royal Canine cat food has more nutrition than Felix cat food . Often, a celebrity endorses a product to lend it more credibility: for example Tobias Eaton made me want to buy Boss perfume.
Repetition is used quite a lot whether its the slogan, shot of the product or music. The advert gets embedded in the customers mind and makes them feel the urge to buy it.
Punishment is also used,
this is a form on manipulation and is usually done quite subtly.
It slyly suggests to an audience that, if you don't own a particular object that they are selling, something particularly bad will happen to you or someone/something else will suffer.
.Reward adverts can be physical or psychological .
appealing to people's interests or emotions can give the product a different meaning or attachment as some methods trigger a response. If its Emotional it may just be simply getting inner happiness by donating money or if its physical you may win something; money.
Jumping on the bandwagon?
Seeing everyone benefiting from the same product naturally makes you want to enjoy it too in this society, so most people will also invest in this product.
Nowadays in many adverts,
Food ones in particular have Experts - By enlisting an 'expert' to sell the product, can give a brand credibility.
Another well known way to give a product credibility is by using the 'Man on the Street' method, this will make it a very effective testimonial advert.
a method deliberately used to create an emotional impact or response from the audience.
Pathos: an appeal to emotion.
Advertisements that use Pathos will attempt to evoke emotional responses in the consumers. Oftenly, it is a positive emotion such as happiness: an image of people enjoying themselves while drinking consuming or wearing a product. Other times, advertisers will use negative emotions such as pain: a person having physical issues after buying the “wrong” mattress. Pathos can also include emotions such as fear and guilt: images of a homeless family or a starving child persuade you to send money.
Logos: an appeal to logic or reason.
An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. The logos of an advertisement will be the "straight facts" about the product: One glass of Florida orange juice contains 75% of your daily Vitamin C needs.
Ethos: an appeal to credibility or character.
An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, it persuades people to buy the product. Ethos often involves statistics from reliable experts, such as nine out of ten pet owners agree that Royal Canine cat food has more nutrition than Felix cat food . Often, a celebrity endorses a product to lend it more credibility: for example Tobias Eaton made me want to buy Boss perfume.
Repetition is used quite a lot whether its the slogan, shot of the product or music. The advert gets embedded in the customers mind and makes them feel the urge to buy it.
Punishment is also used,
this is a form on manipulation and is usually done quite subtly.
It slyly suggests to an audience that, if you don't own a particular object that they are selling, something particularly bad will happen to you or someone/something else will suffer.
.Reward adverts can be physical or psychological .
appealing to people's interests or emotions can give the product a different meaning or attachment as some methods trigger a response. If its Emotional it may just be simply getting inner happiness by donating money or if its physical you may win something; money.
Jumping on the bandwagon?
Seeing everyone benefiting from the same product naturally makes you want to enjoy it too in this society, so most people will also invest in this product.
Nowadays in many adverts,
Food ones in particular have Experts - By enlisting an 'expert' to sell the product, can give a brand credibility.
Another well known way to give a product credibility is by using the 'Man on the Street' method, this will make it a very effective testimonial advert.
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