Evaluation

	Strengths	Potential problems	Examples
Viral advertising	Lower advertising costs, Fast growth, Mainstream media exposure, Increased credibility, Rapid lead generation, Enhanced customer list, Comparatively less growth time, better visibility, cuts promotional costs.	nuisance factors-spam marketers, negative buzz, ethical considerations, tough to create, need original ideas Association with unknown groups brand dilution	Evian adverts, Burger king, Old spice adverts, Ok Go's, Redbull space jump advert, Pepsi max advert,
Native advertising	better customer targeting, less expensive, bypasses add blind customers, enhances content, increases targeted followers	can seem deceptive, seen as unethical, publishers receive backlash, too advertorial.
Targeted advertising	extensive coverage, large-capacity information, strong interaction with sensory, real time and long lasting unity, accurate delivery goals, non compulsory transfer information	visitors to their online advertising "filtered", network technology to filter their ads, lack of skills and marketing skills, online advertising marketing personnel requirements are higher than other media.
Shoppables and Influencers	Shoppables are a really good way to advertise, they sell faster through apps like Instagram and snapchat because millions on people will see it. Celebs can give the products credibility and promote them, many followers will be infkuenced to purchase and jump on the band wagon.	Many apps are not trust worthy or legit, even though Instagram may be, some accounts can trick or scam and purchased may go wrong, sharing details online if its not from the legit website most of the time int safe so you may not be able to reach out to everyone through shoppable tags,also reviews can be misleading.