Scarlet Johansson- My Sexualised Advert

Sex sells?

Some companies use sexuality for their ads because it related to their product; Durex condoms is a good example, however other companies for instance Nikon, a company that could use hundreds of different appropriate approaches to showcase their products have decided to focus on sexually engaged body parts,physical contact and partial nudity to create sexy ads.professionally speaking many people disagree with this movement, and find that using sex in advertising is the failure to be creative.as nowadays in this society people feel: If you can’t come up with a great idea, the last resort is to use sex, And it works. Even more famous examples of this can be discovered in companies that are in business to sell fashion, food, beauty, drinks and other types of products as most of them engage that similar message.
After my research my advert was inspired by a perfume advert, Dolce and Gabbana as they are extremely intriguing.
In order to give my product credibility the
advertisement features Scarlett Ingrid Johansson the  american actress, model, and singer.she was Born and raised in Manhattan, New York City, and she aspired to be an actress from a young age and first appeared on stage in an Off Broadway play as a child.The brand is not very well known but the use of a famous person will urge consumers to jump on the bandwagon and purchase the product as the message it conveyed is that all you really need to have is the lipstick to impress today's society.

My Advert:






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