Stuart Hall

Stuart Hall:
 was a Jamaican-born cultural theorist, political activist and sociologistwho lived and worked in the United Kingdom from 1951. Hall, along with Richard Hoggart and Raymond Williams, was one of the founding figures of the school of thought that is now known as British Cultural Studies or The Birmingham School of Cultural Studies.
Studied at Oxford university, he's very privileged because it framed his thinking.
He worked on re-framing "Britishness" and talked about how audiences interpreted class, religion and race in mainstream media.
the"other".

Three different types of reading:

• Reception theory- focuses on the conditions in which audiences read media texts. 

• encoding- meaning put in

• decoding-meaning taken out

• polysemic- having more than one meaning,/multiple 

• three types of meanings:dominant, negotiable & oppositional 

Dominant reading-closest to the encoded meaning
Negotiated- Adds own interpretation
Oppositional 

popular culture: soap operas, magazines, celeb  gossip.
 homwork- find two important public figures.
Research:
Madeleine McCann

Madeleine vanished on May 3, 2007, when her family, from Leicestershire, were holidaying in the Algarve, Portugal. she was a 3 year old.

Shannon Matthews

SCHOOLGIRL Shannon Matthews was the victim in a fake kidnap plot in a case that gripped the nation in 2008 and has since been relived in a high-profile TV drama.

The youngster, who is now an adult, had been hidden by her mother Karen Matthews - who was later jailed for her role but walked free after serving only half of her eight year sentence.