NewsPapers: Codes Conventions and Content

Newspapers can commonly be defined as either a ‘broadsheet’ newspaper or a ‘tabloid’ newspaper.

Tabloid:

•Feature popular articles that appeal to the masses (i.e. human interest stories and celebrity gossip)

•Tone used is informative and informal

•Uses jokes and wordplay in headlines

•Adverts are aimed towards lower social groups

•Use more images than text (image led)

•Examples include; The Sun, The Daily Mirror, The Daily Star

Broadsheet:

•Feature ‘quality’ articles including political and international stories

•Tone is informative and formal

•Headlines are more factual and direct

•Adverts target higher social groups

•Use more text than images (text led)

•Examples include The Times, The Telegraph, The Guardian

Conventions of a newspaper:

Task:
who are the target audience for these papers? (prints that were handed out)

Both newspapers were similar in a lot of ways, for example, they're both targeted for a demographic audience of 35+ both male and female, because both of these newspapers focus on politics, and mostly middle aged to elderly people are interested in politics, whereas the younger generation isn't. They're more interested in the mainstream things such as social media ect.

How many adverts (on average) are included per page?

It is visible that in the tabloid most if the advertisements seem to be targeted at middle aged people who are settled down with either homes or families. On average there are around one or two Ads on each page. These advertisements are mainly for furniture, clothing, technology or skin/shower products. Tabloids are extremely colourful with lots of images.

In comparison to this, although the broadsheet did use images, they were not as visually distracting. This newspaper did not have an advert on every page as is was mostly textual. it seemed to be aimed at 30+ considering what the articles were about. It did not seem eye catching at all