Keith Rupert Murdoch.

Rupert Murdoch:


  • is an american-australian media mogul 
  • His father, Sir Keith Murdoch, had been a reporter, editor, and senior executive of the Herald and Weekly Times newspaper publishing company, covering all Australian states except New South Wales.
  • Murdoch thus had full control as Chairman and CEO of global media holding company News Corporation, now the world's second-largest media conglomerate, and its successors, News Corp and 21st Century Fox, after the conglomerate split on 28 June 2013.
  • media mogul-successful businessman or entrepreneur  that controls through personal or via a dominant in any media related context. 
  • news corp and fox tv , these are both conglomerates that own financial news services and wireless media .

Why are people scared of him?
  • if he has too much influence of the media the news will be biased. 
  • his fox tv news channel is extremely racist and sexist (America).
  • hes aware of his new chanel issues and claims ''its what the people want'' 
Who are news corp?

A news corporation , which retains most of its media properties ,e.g. fox entertainment ,it has rupert murdoch as a ceo , was renamed 21st century fox. murdoch is still the chairman for both companies.  The original News Corporation or News Corp. was an American multinational mass media corporation headquartered in New York City. It was the world's fourth-largest media group in 2014 in terms of revenue

what is media plurality? why do we need it?
 media plurality means having a variety of viewpoints available and consumed across the media .
Media plurality is concerned with ensuring the public are exposed to a range of different opinions, views and information from a variety of sources. There is no definition of media plurality in statute; however, in advice to the Department in 2012, Ofcom provided a useful definition of the desired outcomes of a plural market:


  •  Ensuring that there is a diversity of viewpoints available and consumed across and within media enterprises.
  • Preventing any one media owner or voice having too much influence over public opinion and the political agenda.
  • Media ownership rules At present, there are three main statutory restrictions4 on media ownership. 
  •  “The 20/20 rule” - preventing a person who runs a national newspaper group with a national market share of 20% or more from controlling licences to provide a regional or national Channel 3 service or Channel 5.
  •  The prevention or restriction on TV or radio licences being granted to particular types of person whose influence might cause concern (for example, advertising agencies) 
  •  The requirement for Channel 3’s appointed news provider not to be excluded by the above rules and to be suitably well remunerated.





What does power without responsibility mean ? 

Power without responsibility is  book written by Curran and Seaton , It was about the development of media from the 18th century-present. The CEO's leadership role entails being ultimately responsible for all day-to-day management decisions and for implementing the Company's long and short term plans. It is a ceo's responsibility to see through the content that is being aired or posted. 
In terms of media, power without responsibility is most likely to mean that the ceo of the company is allowing people beneath their working position to publish whatever they want without seeing it through. 



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