The film industry- Genres.
What film genres are there:
- Comedy
- Horror
- Romance,
- Action,
- Thriller
- Drama
- Sci fi
- adventure
- fantasy
- historical
- crime
- surreal
- fiction
- documentary
- international e.g: russian movies
- psychological
- musical
- sports
- western
why do we have different genres?
people have different preferences.
Genre Theorists.
Steven Neale:
Genres aew about repetition and difference.
Popular cinema relies on audiences finding pleasure.
Genre Theory is about what genres are, and about how and why they are created, change, endure or decline, Neale argues that genre is a process by which generic codes and conventions are shared by producers and audiences through repetition in media products.
codes and conventions:
Iconography Structured theme:
special effects
makeup
mise-en-scene
props
structure
non-diegetic, diegetic sounds
vampire horror:
blood
dark clothing
vampires
suspenseful music- violins
fangs
murder
stereotypical stake and coffin
makeup- pale skin, different coloured eyes (red)
gothic, opulent settings.
structure: A good looking, mysterious , secretive new guy in school, and all the girls are interested but he only focuses on one girl and tries to get close to her, eventually the girl would fall in love with him, but once the truth is revealed about him being a vamp, the girl is shocked but despite that she stays with him.
(similar to romance)
theme: love never dies.
The Teen Movie:
structures for a teen movie:
A rite of passage narrative: moving from one social identity to another ('child' to 'adult').
Could manifest in :Change from 'geek' to 'princess' (ugly duckling), 'loser' to winner',losing virginity.
Theme:
Generally the need to belong to a group/ the importance of popularity.
1st stage- The primitive, the formative stage which the genres characteristics are first established.
2nd stage- Classical stage, the genre at its peak, with generic qualities refined.
3rd-The revisionist, which scrutinizes and reevaluates, often in a critical way, the conventions that typify the genre.
4th stage- the parodic, in which the genre is satirized in a consciously self- reflective, tongue-in- cheek manner.
Andrew Tudo:
"A genre... Defines a moral and social world".
The great depression of the 1930s forces young people to go into high schools because there were no jobs.
but the fact that these people have money but no responsibilities means they are an ideal target audience.
Also, with the rise of tv in the 50s, teens are loyal to cinema- why could this be?
Targeting the teeager:
1.Young children will watch anything older children watch.
2.An older child will not watch anything a younger child watches.
3.A girl will watch anything a boy watches.
4.A boy won't watch anything a girl watches.
5. Therefore, to maximize your audience you target 19 year old boys.
Genre-
Pastiche- a 'loving', respectful homage to previous conventions.
Parody- a humorous subversion of genreexpectations.
Audiences enjoy seeing conventions subverted.
The Spoof movie-
More of a series of 'gags' Than a fully functioning narrative.
dependant on specific genre knowledge.
Generally popular with teens and can be highly profitable.
Illustrated Case study:
look at:
Iconography, structure, theme.
Primitive/Classical/Revisionist/Parodic
The Teen Movie:
structures for a teen movie:
A rite of passage narrative: moving from one social identity to another ('child' to 'adult').
Could manifest in :Change from 'geek' to 'princess' (ugly duckling), 'loser' to winner',losing virginity.
Theme:
Generally the need to belong to a group/ the importance of popularity.
1st stage- The primitive, the formative stage which the genres characteristics are first established.
2nd stage- Classical stage, the genre at its peak, with generic qualities refined.
3rd-The revisionist, which scrutinizes and reevaluates, often in a critical way, the conventions that typify the genre.
4th stage- the parodic, in which the genre is satirized in a consciously self- reflective, tongue-in- cheek manner.
Andrew Tudo:
"A genre... Defines a moral and social world".
The great depression of the 1930s forces young people to go into high schools because there were no jobs.
but the fact that these people have money but no responsibilities means they are an ideal target audience.
Also, with the rise of tv in the 50s, teens are loyal to cinema- why could this be?
Targeting the teeager:
1.Young children will watch anything older children watch.
2.An older child will not watch anything a younger child watches.
3.A girl will watch anything a boy watches.
4.A boy won't watch anything a girl watches.
5. Therefore, to maximize your audience you target 19 year old boys.
Genre-
Pastiche- a 'loving', respectful homage to previous conventions.
Parody- a humorous subversion of genreexpectations.
Audiences enjoy seeing conventions subverted.
The Spoof movie-
More of a series of 'gags' Than a fully functioning narrative.
dependant on specific genre knowledge.
Generally popular with teens and can be highly profitable.
Illustrated Case study:
look at:
Iconography, structure, theme.
Primitive/Classical/Revisionist/Parodic
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