Key Terms- News Values

News values is about how professionals decide on what is newsworthy, how to attract an audience in newspapers, on line and social news. 

News values (1981 study by Galtung and Ruge) is a criteria used by media outlets e.g newspapers to determine how important stories were;
According to former Times and Sunday Times Editor, Harold Evans, a news story:
1.      is about necessary information and unusual events
2.      should be based on observable facts
3.      should be an unbiased account
4.      should be free from the reporter’s opinion 

Negativity - Bad news is always highly more rated than good news, because it's more exciting and interests the readers more.

Proximity - Stories that involve people from their own countries or stories that are close to people geographically. 

Recency - newspapers are generally competitive about breaking news.

Currency  - This is the opposite to recency, stories that have been in the public eye that are deemed valuable e.g the Madeleine McCann case.

Continuity - Events/stories that are likely to leave an impact on readers for a long time e.g news of war.

Uniqueness - A story that covers unique events. 

Converged- refers to the crossing over or coming together of 2 or more techs/platforms. 

Objectivity- is about balance and showing both sides of the story. 

Frequency-time scale of events perceived to be newsworthy.

Threshold- this is the size of the event that is needed for it to be considered newsworthy. 

The "other"-Paul Gilroy

Predictability- key convention of news is meant to be surprising but they are quite easily sussed out. 

Narrative- is a story involving protagonists& antagonist,  they will drive the story .

Binary oppositions- terms that have the opposite in meaning.

Composition-  is about balancing things within the needs/about encouraging the audience to make implicit links. 

Personalisation-to give a human interest angle.Makes it memorable.

Comments

Post a Comment

Popular posts from this blog

Stuart Hall

Stuart Hall:  was a Jamaican-born  cultural theorist , political activist and  sociologist who lived and worked in the  United Kingdom  from 1951. Hall, along with  Richard Hoggart  and  Raymond Williams , was one of the founding figures of the school of thought that is now known as  British Cultural Studies  or The  Birmingham School of Cultural Studies . Studied at Oxford university, he's very privileged because it framed his thinking. He worked on re-framing "Britishness" and talked about how audiences interpreted class, religion and race in mainstream media. the"other". Three different types of reading: Reception theory - focuses on the conditions in which audiences read media texts.  encoding - meaning put in decoding -meaning taken out polysemic - having more than one meaning,/multiple  three types of meanings:dominant, negotiable & oppositional  Dominant reading-clo...
Read more

My Advertisement -Magic Broom!

Image
Creating An Advert- Magic-broom! Advert Analysis of Magic-broom. The Mis-En-Scene in the beginning of the advert you can hear very diegetic sounds in the background but will see a very clear role play of a student walking through the hallway to the restroom, with the use of a Long-shot.  Long shots are   typically used to show the entire object or human figure but in my case it was intended to show Honey with relation to her surroundings 'the unhygienic restrooms' which denoted that it needed a good scour.  This is a very significant scene for a cleaning supply advertisement as after the transition there is a Zoom, following up into a close-up,  on the trash. this is when there is a two-shot/ mid-shot to introduce the product Magic Broom; Harry Potter inspired the name because the original inspired theme was gathered from the movie; hence  we wanted to have an enchanted touch, the magical side gave the product significance as it m...
Read more