Alina's Media Blog

The idea of gender difference is an academic construct presented socially through Sociological, Philosophical and feminist theories.  As consumers, we are presented with countless advertisements that subconsciously effect our thoughts and actions. the unfortunate reality/ stereotype in our generation is that women are constantly objectified Such portrayal of men and women influences decisions we take, for example jumping on the band wagon and purchasing the products. The standards shown on media are tougher to reach in today's modern society which influences us to spend money on these things to boost ego’s and hide insecurities. In this case if you feel as if you don’t attract people sexually, fragrances will ensure you will. In this Midshot for the Mens perfume advert, Neither the product or people in centre frame however the focus is on both, The far distance blurred background makes the room seem more spacious and the soft colours, elegant simple curtains, shiny met...

Resigned: George Bush, Former President of the  United States from 1989 to 1993. He was also the 43rd Vice President of the United States from 1981 to 1989. Struggler: Corey Feldman, American actor , struggled with drug and alcohol  Mainstreamer- Paris Hiltion,    American businesswoman, socialite, television and media personality, model, actress, singer, and DJ with own clothing line for adults and children  Aspirer:  Kylie Kristen Jenner is an American reality television personality, model, entrepreneur, socialite, and social media personality Succeeder: Larry page , Sergey Brin Sergey Mikhaylovich Brin is a Russian-born American computer scientist and internet entrepreneur. Together with Larry Page, he co-founded . Lawrence Edward Page is an American computer scientist and also is an Internet entrepreneur. Explorer:  Shannon Ashley "Shay" Mitchell is a Canadian actress, model, entrepreneur and author. She is best kno...

MODES OF ADDRESS Mode of address is how the media reaches the audience;  Social influence  occurs when a person's emotions, opinions, or behaviors are affected by others. what influences modes of address? Genre Format of advertisements target audience types of ways they reach out to you are: First person 'I and Me' 3rd person that can be used as a narrative Formal or informal  Formal- 'yours faithfully / yours sincerely Colloquial-'slang/ abbreviated words' Expletive language- 'swearing/informal'   Authoritative/ familiar authoritative text (telling with a more knowing opinion) Familiar: A more chatty mode of language, or things like Emojis being used in MacDonalds adverts and they are very common nowadays Direct or indirect approaches Direct address: speaking to you directly using personal pronouns like 'you' and 'your' reinforces preferred reading tells you what you should think Indirect :more 'obj...

Strengths Potential problems Examples Viral advertising Lower advertising costs, Fast growth, Mainstream media exposure, Increased credibility, Rapid lead generation, Enhanced customer list, Comparatively less growth time, better visibility, cuts promotional costs. nuisance factors-spam marketers, negative buzz, ethical considerations, tough to create, need original ideas Association with unknown groups brand   dilution Evian adverts, Burger king, Old spice adverts, Ok Go's, Redbull space jump advert, Pepsi max advert, Native advertising better customer targeting, less expensive, bypasses add blind customers, enhances content, increases targeted followers can seem deceptive, seen as unethical, publishers receive backlash, too advertorial. Targeted advertising extensive coverage, large-capacity information, strong interaction with sensory, real time and long lasting unity, accurate delivery goals, non compulsory transfer informatio...

Sex sells? Some companies use sexuality for their ads because it related to their product; Durex condoms is a good example, however other companies for instance Nikon, a company that could use hundreds of different appropriate approaches to showcase their products have decided to focus on sexually engaged body parts,physical contact and partial nudity to create sexy ads. professionally speaking many people disagree with this movement, and find that using sex in advertising is the failure to be creative.as nowadays in this society people feel: If you can’t come up with a great idea, the last resort is to use sex, And it works. Ev en more famous examples of this can be discovered in  companies that are in business to sell fashion, food, beauty, drinks and other types of products as most of them engage that similar message. After my research my advert was inspired by a perfume advert, D olce and Gabbana as they are extremely intriguing . I n order to give my product credibi...

Creating An Advert- Magic-broom! Advert Analysis of Magic-broom. The Mis-En-Scene in the beginning of the advert you can hear very diegetic sounds in the background but will see a very clear role play of a student walking through the hallway to the restroom, with the use of a Long-shot.  Long shots are   typically used to show the entire object or human figure but in my case it was intended to show Honey with relation to her surroundings 'the unhygienic restrooms' which denoted that it needed a good scour.  This is a very significant scene for a cleaning supply advertisement as after the transition there is a Zoom, following up into a close-up,  on the trash. this is when there is a two-shot/ mid-shot to introduce the product Magic Broom; Harry Potter inspired the name because the original inspired theme was gathered from the movie; hence  we wanted to have an enchanted touch, the magical side gave the product significance as it m...

 A Level Media~ Persuasive techniques Task 1: What persuasive techniques?  a method  deliberately used to create an emotional impact or response from the audience .  Pathos: an appeal to emotion.  Advertisements that use Pathos will attempt to evoke emotional responses in the consumers. Oftenly, it is a positive emotion such as happiness: an image of people enjoying themselves while drinking consuming or wearing a product. Other times, advertisers will use negative emotions such as pain: a person having physical issues after buying the “wrong” mattress. Pathos can also include emotions such as fear and guilt: images of a homeless family or a starving child persuade you to send money.  Logos: an appeal to logic or reason.  An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. The logos of an advertisement will be the "straight facts" about the product: One glass of Florida...