Film- Timelines x

The walt Disney company:
  •  Founded by walt and his brother in 1923

  • started by making short animations to be shown animations
  • to be shown as part of a cinema programme.

  • 1928 steamboat willie (1st mickey mouse)

  • 1932- first colour film released  'Flowers and Trees'

  • 3 academy awards by 1934

  • 1937 snow white and the seven dwarfs (first feature length animation) distributed by RKO.


Snow white: 
  • Premiere December 1937
  • Released in 2 cinemas (New York and Miami) January 1938
  • General Release February 1938
  • Box Office $7 million
  • Re-released: 1944, 1952, 1958, 1967, 1975, 1983, 1987 and 1993
  • Total Box Office: $180 million (about $1 Billion when adjusted for inflation)
  • turning point in his career
  • first featured soundtrack- music by frank churchill, paul smith and Leigh harline.
  • first movie with merchandise
  • Running time 83 minutes
Disney timeline:

1950 - First ‘live action’ films start

1950 - Starts working in TV

1955 - Mickey Mouse Club on TV
1955 - Disneyland opens
1964 - Mary Poppins released (nominated for Oscars)
1966 - Walt dies
Disney stores:


There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 70 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores www.DisneyStore.com, www.disneystore.co.uk, www.disneystore.fr, www.disneystore.de, www.disneystore.se, www.disneystore.dk, www.disneystore.it, www.disneystore.es and www.disneystore.co.jp.


Written case study:

Black Panther is out on Feb 16th (Previews 12th) you will study its production and marketing in a case study (approx 1000 words) on your blog.
Cover:
  • Production Companies
  • Casting - Who? Why? How much?


  • Production budget - How much? What might it have been spent on?
  • Marketing Campaign - TV? Outdoor? Using Social Media for Viral marketing?
  • Licensed Products
  • Brand partnerships
  • Role of conglomerate in success (How Disney can use other assets to help)

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