Henry Jenkins
Quick summary in black: Fandom refers to the social structures and cultural practices created by the most passionately engaged consumers of mass media properties Participatory culture refers more broadly to any kind of cultural production which starts at the grassroots level and which is open to broad participation Web 2.0 is a business model that sustains many web-based projects that rely on principles such as user-creation and moderation, social networking, and "crowdsourcing." Lesson: Henry Jenkins is an influential Media theorist, who is interested in Media in the online world, or Media 2.0. Since the emergence of the internet as a participatory, interactive medium, there has been a great deal of writing about how this has transformed audiences, institutions and the nature of media products. Jenkins looks at many areas, but for this topic, his 1992 1992 book Textual Poachers: Television Fans and Participatory Culture is particularly important. Web 2.0...